Growth hack to $219ml with ‘user generated marketing’, eg.Teespring

You’ve probably heard of ‘User generated content’? You know, that trend of the last 10 years that has powered Facebook, Twitter and Youtube. In this post, I want to advance a new idea of ‘User generated marketing’, which, if I’m right, will become the new best friend for every marketing department in the world. (‘Growth

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How I growth hacked to $30ml in sales for free, using social media.

Before I launched Zaggora.com in July 2011, I had 2 classic growth hacking problems. 1) I had no budget and 2) I had no idea what I was doing. 10 weeks later I had 100,000 paying customers, without spending a penny on up-front marketing. 2 years later, from $30,000 I initially invested, I had a

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My Mailcloud app – 10,000 users in first 2 weeks

I’ve read lots of other blogs and articles about building a user base. Many have very valuable insights and I wanted to share what we have learnt here at my startup Mailcloud in our first 2 weeks. What’s Mailcloud? At Mailcloud, we’re building a new email application. You can see what it looks like here

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My brutally honest Social ad, 5 surprising results

What happens when you’re brutally honest in your paid social ads? Of course, for years we’re all used to seeing promoted tweets and sponsored posts in our social news feeds. ‘Buy these shoes, they’re on sale!’ or ‘Play the most intense combat game’. So, whilst buzz testing for the launch of my new startup Mailcloud, I

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8 Things Startups Say That Are Usually Wrong, But If They Were True, They’ll be Millionaires

It’s very easy to believe that anyone can launch a startup and be successful. To be a ‘growth hacker’, launching an app that goes from 0 to like a bazillion users overnight, selling for millions shortly thereafter to a Chinese dot com. Sound crazy? Not really. Every day there’s an explosion of content with case

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How to Beat Algorithms with ‘Engagement Marketing’

One of my heroes is the marketing legend that is Seth Godin. I’ve read his books Purple Cow, Permission Marketing, The Dip. I follow him on twitter and on his blog. I frequently watch his talks on Youtube and I’ve even taken his Skill Share courses. I’ve had the discipline to stop short of following

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Growth Hacking – 5 Best Books

5 best books for Growth hackers http://t.co/IpqymwAuIz #growthhackers #hack #tech #startups #startup — Malcolm Bell (@malcolmbell) February 1, 2014 I did a lot of reading over the holidays, and I read a whole bunch of books on growth hacking. What is growth hacking? Wikipedia says ‘Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social

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Snapchat founders should sell startup for $3bn – YOLO

I know that for those ‘in the know’ this isn’t a new story. Reported widely in November last year, Snapchat, the startup that allows users on smartphone to send ‘disappearing messages’ turned down an offer to be acquired by Facebook for $3bn, as reported by the Wall Street Journal. That’s right, $3bn. Actually, that deserves

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Why Startups Need $307 of Swag!

Mailcloud founder Malcolm Bell talks about why he ignored advice from tech legend Mark Cuban, and made $307 of Mailcloud Swag.  I have to admit, it wasn’t until I visited Facebook’s Dublin office had I heard the term ‘Swag’. One of my favourite sales girls at Facebook said, ‘When you come over to Dublin you’ll have

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New Beginnings!

I am now blogging at http://www.blog.mailcloud.com – it’s just too difficult to blog in 2 places at once and I’ve been a bit lazy with my own blog these last few months. So, from now on, I’ll be blogging at Mailcloud, my new startup, which is about to go live in 2015. Hopefully I’ll see

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